CARE BEARS PLUSH Purchase & Awareness Research Report 1984 (Kenner Employee)
CARE BEARS PLUSH Purchase & Awareness Research Report 1984 (Kenner Employee)
SOLD $26.00 Sold: Jan 30, 2025 on eBayOriginal Listing Description
PLUSH CARE BEARS PURCHASE & AWARENESS STUDYMarket Research Final Report (January 1984)Kenner introduced CARE BEARS toys in 1983.From my personal Kenner and toy industry mementos. As a former Kenner employee myself (1982-92), this item is from my personal collection of mementos stored away from my 33-year career in the toy industry. BACKGROUND: "Care Bears Marketing is considering adding night network television to its media schedule to advertise the plush product to working mothers, teens, and fathers. Currently, plush Care Bears advertising reaches adults only by day network television, a daypart that is particularly suitable for reaching non-working women." This is a 7-page FINAL REPORT: Plush Care Bears Purchase & Awareness (7 pages, dated January 31, 1984)The original typewritten master was on Kenner Products letterhead when we were part of the General Mills Toy Group. Copies were then sent to ONLY the 28 people on the DISTRIBUTION LIST. (NOTE: Scans of some pages are shown, with names masked for privacy in this listing. A large "K" was added as a watermark in the listing photos.) Only the winning bidder can enjoy all the details of the documents. PLEASE NOTE: My research reports should be considered "one-of-a-kind" documents. Company masters were destroyed years ago. Knowing everyone in the Distribution List, I am confident that no one else retained their copy. These are my ORIGINAL DOCUMENTS. They will not be duplicated. I did not author this report, but my name appears in the distribution list. My reports were neatly stored away in file folders all these years. As such, they are in USED, but VERY GOOD - EXCELLENT CONDITION. Shipping is based on buyer's location by the eBay shipping tool (click on Shipping tab above Description )Payment due within 2 days of purchase.Will combine shipping on multiple purchases Questions Please see my card in the last photo for information. A UNIQUE collector's item for fans of CARE BEARS and Kenner internal documents. Click on the link to visit my store "Nextoy's Kenner Employee Archive" (NKEA) for other items.Save "nextoy" as a Favorite Seller and request automatic alerts of new listings. (Condition: Pre-Owned)
Note: This item has been sold and is no longer available. This page serves as a historical price reference for Care Bear collectors and appraisers.
Original Listing Description
PLUSH CARE BEARS PURCHASE & AWARENESS STUDYMarket Research Final Report (January 1984)Kenner introduced CARE BEARS toys in 1983.From my personal Kenner and toy industry mementos. As a former Kenner employee myself (1982-92), this item is from my personal collection of mementos stored away from my 33-year career in the toy industry. BACKGROUND: "Care Bears Marketing is considering adding night network television to its media schedule to advertise the plush product to working mothers, teens, and fathers. Currently, plush Care Bears advertising reaches adults only by day network television, a daypart that is particularly suitable for reaching non-working women." This is a 7-page FINAL REPORT: Plush Care Bears Purchase & Awareness (7 pages, dated January 31, 1984)The original typewritten master was on Kenner Products letterhead when we were part of the General Mills Toy Group. Copies were then sent to ONLY the 28 people on the DISTRIBUTION LIST. (NOTE: Scans of some pages are shown, with names masked for privacy in this listing. A large "K" was added as a watermark in the listing photos.) Only the winning bidder can enjoy all the details of the documents. PLEASE NOTE: My research reports should be considered "one-of-a-kind" documents. Company masters were destroyed years ago. Knowing everyone in the Distribution List, I am confident that no one else retained their copy. These are my ORIGINAL DOCUMENTS. They will not be duplicated. I did not author this report, but my name appears in the distribution list. My reports were neatly stored away in file folders all these years. As such, they are in USED, but VERY GOOD - EXCELLENT CONDITION. Shipping is based on buyer's location by the eBay shipping tool (click on Shipping tab above Description )Payment due within 2 days of purchase.Will combine shipping on multiple purchases Questions Please see my card in the last photo for information. A UNIQUE collector's item for fans of CARE BEARS and Kenner internal documents. Click on the link to visit my store "Nextoy's Kenner Employee Archive" (NKEA) for other items.Save "nextoy" as a Favorite Seller and request automatic alerts of new listings. (Condition: Pre-Owned)
Note: This item has been sold and is no longer available. This page serves as a historical price reference for Care Bear collectors and appraisers.